Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager to lead our marketing initiatives and drive brand awareness for Everyday Vacancies. This role is pivotal in expanding our reach and connecting more job seekers with employment opportunities.

You will be responsible for developing comprehensive digital marketing strategies, managing campaigns across multiple channels, and analyzing performance metrics to optimize ROI. The ideal candidate is creative, data-driven, and passionate about making a positive impact in the Zimbabwean job market.

This position offers the opportunity to build and scale marketing operations from the ground up, with significant autonomy and growth potential.

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5 years of experience in digital marketing with proven results
• Strong understanding of SEO, SEM, and content marketing strategies
• Experience with Google Analytics, Google Ads, and Facebook Business Suite
• Proficiency in marketing automation tools (HubSpot, Mailchimp, or similar)
• Knowledge of social media marketing across LinkedIn, Facebook, Twitter, and Instagram
• Experience with A/B testing and conversion rate optimization
• Strong analytical skills with ability to interpret data and make recommendations
• Excellent written and verbal communication skills
• Creative mindset with attention to brand consistency
• Understanding of the Zimbabwean job market is a plus

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Manage paid advertising campaigns across Google, Facebook, LinkedIn, and other platforms
• Create and optimize content for SEO to improve organic search rankings
• Oversee email marketing campaigns including segmentation and automation
• Manage social media presence and community engagement
• Analyze campaign performance and provide actionable insights to stakeholders
• Collaborate with design and content teams to produce marketing materials
• Monitor competitor activities and industry trends
• Manage marketing budget and report on ROI
• Build and maintain relationships with media partners and influencers
• Lead brand awareness initiatives and PR activities