NATIONAL AND EXPORT MARKET FEASIBILITY STUDY CONSULTANCY

TERMS OF NATIONAL AND EXPORT MARKET FEASIBILITY STUDY

6. Requirements of the Consultant
The consultant should have:
 Proven Experience in conducting national and export market analysis within the agricultural sector, particularly pertaining to the specified value chains relevant to smallholder farmers.
 A strong understanding of export regulations, certification processes, and quality standards necessary for successful market entry.
 Experience working with exporters, agricultural cooperatives, and women farmer groups, showcasing a commitment to promoting gender equity and empowering marginalized communities.
 Excellent analytical, report
• writing, and presentation Skills, enabling effective communication of findings and recommendations to diverse stakeholders.
 Evidence of having completed at least two recent consultancy/facilitated business ventures / projects focusing on export market penetration, demonstrating the ability to navigate and address challenges in entering new markets.

3. Scope of work
The consultant will undertake a comprehensive national and export market feasibility study over a 15
• day consultancy period, focusing on key aspects critical to enhancing the market potential of smallholder farmers in the selected value chains. The scope of work encompasses a detailed market analysis to identify two high
• potential value chains from garlic, beans, paprika, onions, and honey, along with an examination of the actors involved in these value chains. The consultant will assess opportunities for value addition, including the necessary equipment and funding sources, while also documenting certification procedures and quality Requirements essential for compliance with national and export standards. Registration Requirements for smallholder farmers and cooperatives will be outlined to facilitate market entry. Additionally, the study will define logistical routes from farms to potential export markets, identifying infrastructure and challenges that could impact efficiency. Potential export markets will be analyzed for demand and entry strategies, while training gaps will be identified to ensure farmers are adequately prepared for production and marketing. This comprehensive approach aims to empower farmers, enhance their market access, and ultimately improve their economic resilience. Specifically, the consultant will undertake the following tasks over a 15
• day consultancy period:

Indicative timeline
 Day 1
• 2: Desk research and stakeholder identification.
 Day 3: Submission of the inception report.
 Day 4
• 10: Field visits and data collection.
 Day 11
• 14: Data analysis and report preparation.
 Day 15: Submission of the feasibility study report and presentation to stakeholders.