Outbound Marketing Associate

About GlossGenius
GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.
Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.
About the Role
As the Outbound Marketing Associate at GlossGenius, you will play a critical role in supporting our strategic shift towards larger customers by driving lead generation, engagement and customer conversion. You will be responsible for building and scaling our outbound email marketing engine to target and nurture B2B prospects through the funnel and drive pipeline growth. You will start with email marketing and over time expand into developing and executing integrated multi-channel marketing campaigns as part of our account-based marketing (ABM) motion.
You will report to the Upmarket Growth Lead. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).
What You'll Do
Build and scale our marketing outbound email engine end-to-end to generate qualified pipeline including designing and executing outbound email campaigns
Measure and analyze outbound email campaign performance, turn results into actionable insights, and run structured A/B tests to optimize messaging and tactics
Partner closely with Marketing, Sales and Revenue Operations to ensure cross-functional alignment on goals, metrics, campaign approaches, handoffs and processes
Continuously gather customer learnings and translate insights into sharper campaign strategy and execution
Leverage an AI-first GTM tech sta

Requirements will be detailed in the application process.

Responsibilities will be detailed during the interview process.

Apply online at: https://www.themuse.com/jobs/glossgenius/outbound-marketing-associate